In 2024, Trevecca Nazarene University in Nashville allocated $641,073 for its women’s basketball programs, an amount that is $408,459 lower than the Tennessee state average of $1,049,532, according to the U.S. Department of Education.
This represented 10.2% of Trevecca Nazarene University’s total athletic spending that year.
Total sports-related expenses at Trevecca Nazarene University have risen by 181.4% since 2010.
Basketball is among the top college sports in the United States, alongside football, and major NCAA programs gather substantial fan interest and television audiences rivaling those of the NBA. Events such as March Madness draw millions of viewers each year.
College athletics has shifted following a federal settlement that enables schools to directly distribute revenue to athletes for the first time. This settlement also requires the NCAA to pay $2.8 billion in back damages over 10 years to athletes who competed from 2016 onward.
In 2022, athletes gained the opportunity to financially benefit from their names, images and likenesses through new state laws and an NCAA policy change following extended legal and legislative efforts.
The NCAA reported approximately $900 million in revenue from March Madness and related Division I men’s basketball tournament media rights in fiscal year 2024, marking basketball as its leading revenue source.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $597,006 | 12.1% |
| 2021 | $719,824 | 12.4% |
| 2022 | $638,143 | 11% |
| 2023 | $611,255 | 10.9% |
| 2024 | $641,073 | 10.2% |
Details for this report were sourced from the U.S. Department of Education. Source data are available here.
